​Egyptian Food Bank
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Ramadan 2024
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"تساوي إيه"
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The Egyptian Food Bank fights hunger by providing meals to those in need. For Ramadan, we launched a campaign to distribute food boxes with essentials like rice and oil. This year, we focused on Fayoum, visiting various neighborhoods, villages, and communities where families face daily challenges in accessing food.
pitch
Our campaign highlighted the impact of giving during Ramadan, capturing emotional moments in Fayoum—families receiving meals, elderly individuals expressing gratitude, and mothers preparing food for their children. By showcasing these moments, we aimed to emphasize the power of collective generosity.
creative concept
We documented food distribution moments in Fayoum’s villages, local markets, and homes. Through natural lighting and authentic storytelling, we captured genuine interactions—parents providing for their children, neighbors coming together, and the joy of a shared meal. The visuals reflected the warmth, resilience, and strong community bonds present in Fayoum.
goals
This campaign raises awareness of food insecurity and the Egyptian Food Bank’s role in addressing it. By sharing real stories from Fayoum, we aim to inspire donations, encourage social responsibility, and reinforce the importance of giving during Ramadan to support more families in need.
