​Second Chance
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For the launch of Second Chance collection, we aimed to highlight the collection’s stunning kimonos, focusing on their intricate patterns and luxurious, soft fabrics. The pieces, designed to embody timeless elegance with a contemporary edge, were shot in the beautiful Reemal, Egypt. Both indoor and outdoor settings were chosen to enhance the sophisticated appeal of the collection.
creative concept
The campaign follows a seamless transition between serene outdoor scenes and sophisticated indoor spaces, focusing on the fine details of the patterns and the soft texture of the fabrics. Close-up shots emphasize the movement and flow of each kimono, creating a visual story that showcases the effortless elegance and timeless beauty of the collection
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Our goal was to create a refined campaign that showcases the unique designs of the kimonos, with each piece drawing attention to its bold patterns and smooth, flowing fabrics. The campaign brings the collection to life through elegant scenes, capturing the kimonos’ versatility and grace in various settings.
