​realme C75
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ZIZO
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With the launch of the latest Realme phone, we aimed to highlight its durability, resilience, and top-tier performance. Realme has positioned itself as a brand that combines cutting-edge technology with affordability, making it an ideal choice for young, dynamic users. To bring this to life, we collaborated with Zizo, the renowned football player, to put the phone through an intense challenge, showcasing its ability to withstand extreme conditions.
pitch
We wanted to create an ad that not only demonstrated the strength of the Realme phone but also engaged audiences through an exciting and dynamic visual narrative. Instead of a traditional product showcase, we designed an action-packed challenge where Zizo would test the phone’s durability in a high-energy football setting.
creative concept
The ad revolves around Zizo taking on a series of football challenges that put the Realme phone to the test. From powerful kicks to accidental drops, water splashes, and extreme handling, the phone endures it all without a scratch. The action-packed sequences capture the phone’s strength, waterproof capabilities, and resilience in real-life situations.
With slow-motion replays, dynamic camera angles, and an energetic soundtrack, the ad keeps viewers engaged while reinforcing the phone’s key selling points. The final moment leaves a lasting impact—Zizo confidently using the phone after all the challenges, proving that Realme is truly built to last.
goals
This campaign aims to showcase the Realme phone’s exceptional durability by demonstrating its ability to withstand drops, water exposure, and rough handling. By creating an engaging and memorable ad, we capture the attention of sports enthusiasts and tech lovers, reinforcing Realme’s image as a reliable and high-performance smartphone brand. Ultimately, the campaign seeks to drive sales and awareness by highlighting the phone’s unique features and positioning it as the perfect choice for an active, adventurous lifestyle.
